Marketing, Advertising Partnerships & Opportunities

All Caravan Industry Victoria (CIV) consumer shows are backed by extensive marketing campaigns. We use a mix of traditional media (TV, radio, newspapers*, outdoor*) and digital strategies like social media, video, influencer partnerships, and more.
*Tactics vary depending on the show’s location, relevance, and timing.

CIV offers marketing opportunities to the RV, accessory, tourism, and lifestyle industries or any brand looking to connect with 100,000+ highly engaged, diverse consumers at our shows.

Our shows utilise the power of demonstration and are 

Unmissable, Aspirational and Personal.

Providing fully integrated, multi-media campaigns, with high quality & aspirational creative assets, our mix of Regional and Melbourne Metro shows help build brand awareness, drive customer engagement, and boost leads and sales. With a range of options available for small business operators through to large-scale brands, it’s a smart way to maximise your marketing spread.

Marketing Opportunities

Major Partnerships

Go big or go home! If you are looking to make a big impact, our Major Partnerships offer brand exposure across all platforms across TV, radio, digital, social, and on-site. These are scalable to your needs and perfect for brands wanting authority, credibility, and visibility not only with the 100,000+ attendees at our shows, but also with the massive audience tuning in across platforms. Your brand will be everywhere, reaching thousands more in homes, cars, and on screens right across the state.

Key Partner Packages

Not to be left out, we make Key Partners stand out! Spots are limited and in high demand so don’t miss out on these exclusive packages which come with high-impact benefits such as:

  • Digital screen branding
  • Show Guide ads and editorials
  • PA announcements
  • Media interviews and features
  • Social media and eDMs
  • Opportunities to present in Focus Precincts
  • Livestreaming
  • Logo on the show map

...and more!

Passport to Freedom Competition

This popular competition is highly sought by show partners and well known to show attendees.  With major prizes often valued between $10k–$70k+, and a raft of highly desirable minor prizes also on offer, when you support the PP2F competition you’ll benefit from:
- Signage and branding around the shows
- Website and social media exposure
- PA announcements
- Digital show guide inclusion
- Opt-in access to our attendee database (min. prize value applies)

Focus Precinct Promotional Opportunities

Focus Precincts are dynamic zones designed to educate and inspire visitors seeking inspiration and information. Major and Key Partners are prioritised, but opportunities are open to others with innovative products and engaging presenters to explain, demonstrate and hightlight the importance of products and entertain show attendees.
From our RV Masters Stage to Kids Zone, if you have something exciting to show off, we want to hear about it!

Digital Show Guide

Thousands of attendees read the Digital Show Guide for each event. With over 400,000 caravaners in our database, promotion options include:

  • Full or double-page ads
  • Editorial features
  • Logo on the show map (eligibility criteria apply)

Let’s Talk

Interested to explore these great opportunities? Contact our Sales team to discuss the best fit for your brand. You can find us at: [email protected] or (03) 9372 5388.