“NO BETTER TIME” – AN INDUSTRY CATCH CRY TO STIMULATE DEMAND
In response to current market conditions, Caravan Industry Victoria, together with our interstate association colleagues and Caravan Industry Association of Australia, is coming together to deliver the largest coordinated consumer marketing investment undertaken on behalf of industry.
For the next three years the industry will invest $1 million annually in a national campaign designed specifically to drive consumers into member dealerships. The objective is simple – encourage Australians to experience the product first-hand, seek trusted advice from industry experts and ultimately purchase caravans, RVs and accessories.
While the campaign is dealership-focused, the benefits will extend across the entire industry. Increased retail activity will flow through to local manufacturers and importers, service and repair businesses, suppliers and, ultimately, caravan parks as more Australians embrace the caravanning lifestyle.
The campaign officially launched July 2 and will initially be digitally led while campaign assets are developed. A key component will be the No Better Time website (https://nobettertime.com.au), which will feature a national directory of participating member dealerships.
Throughout the year, the campaign will be supported by syndicated media, influencer partnerships, targeted digital advertising and a series of national dealership events, beginning with a National Dealer Open Day on 5 September, just in time for the spring buying season and tying into Father's Day.
Importantly, the campaign will leverage existing assets from state associations and participating industry businesses, ensuring the maximum proportion of the investment is directed towards reaching consumers rather than campaign production.
Get your dealership ready
To ensure your dealership is included in the national directory, please complete the onboarding form as soon as possible:
This is an exciting opportunity for our industry to work together with a single purpose - to stimulate demand, support our members and remind Australians that there really is No Better Time to embrace the caravanning lifestyle.
Further details and campaign resources will be provided as the campaign rolls out. We look forward to working with you to maximise the opportunities this campaign will create for your business.